One of the great things about my job is that affords me the chance to explore the inner workings of some of the most prominent business thinkers in a cross-section of industries.
I freely admit that I don't have the strongest of business backgrounds. So I am fascinated by those who seem to create great success in business development.
I have written recently about Vornado Air out of Kansas. For those of you who aren't familiar with Vornado, here's a quick background.
The company brand has been around since the 1940s, but it began it's rise to a leader in commercial and residential comfort air applications in 1989. Many of you may remember that this was a time of definite tribulation in the old industrial economy.
Free trade was aggressively making it's way into popularity in the United States. Soon you had NAFTA and GATT among many new agreements which opened up markets. One consequence was that borders were opened for the practice of making goods in a country with decidedly cheaper labor and then shipping them to the US market for sale.
In terms of cost, domestic manufacturers were getting squeezed and forced off shore for production. This trend heated up in the 1990s and 2000s as the downside of outsourcing became widely apparent in large job losses in the domestic manufacturing.
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